Welcoming tourists when the shop is closed
Foreign visitors do not come by during office hours. They stroll in the evening, at weekends, on holiday, often when you are closed. They look at a house listing in the window, a display kitchen, a flat to rent. If they cannot understand the details and find nobody, they walk on.
Think of the situations in your trade. The Dutch or Belgian buyer looking for a second home who spots a house in the window on a Saturday evening. The traveller who arrives late and cannot find the bin store. The Swiss customer who wants to know whether a display kitchen can be delivered to them. Each has a precise question, and the answer is often already in your pages.
Even when you are open, the problem exists. Your team may speak some French, but not always German, Italian or Portuguese. And a hesitant customer rarely dares ask a question in a language they barely speak.